All too often when a business decides it wants a website some of the basic principles of marketing are forgotten and before you know it the web developers (the techies - men in white coats!) have got hold of it and whilst they are bound to design something technically flawless, it may even be well designed graphically. The question still remains - will it get results? And there's the first stumbling block - objectives.

There are a few golden rules to follow when using a website to generate and capture client enquiries or sales leads. Follow these rules and your website could become increasingly lucrative for you.

Service and knowledge based businesses often fall into the trap of developing brochure type websites which provide little value to the visitor and hence generate no return for the business. Follow these 10 simple steps and you can change all that.