Search
Second Opinion Marketing Logo

Marketing Consultants Ballymena

The nature of the owner managed business or professional services firm is that they don’t always create the opportunity to work out which road they should be taking. Sometimes the most difficult thing for a small business owner to do is take time out from the day to day chaos of running their business and look to the future or initiate change.

New Image Advertising & Design Ltd
028 71265175
40 Woodbrook West
Londonderry

Data Provided by:
Media Marketing
028 90459864
Unit B101
Belfast

Data Provided by:
Albino Advertising & Design
028 71814544
Longfield Road
Londonderry

Data Provided by:
A V Browne Advertising Ltd
028 90320663
46 Bedford St
Belfast

Data Provided by:
Higher Profile Advertising
028 91271016
74 Ballycrochan Road
Bangor

Data Provided by:
Des Bingham Associates Ltd
028 93366999
3 Windslow Gardens
Carrickfergus

Data Provided by:
Clear Channel N Ireland
028 90463250
Unit 2 Channel Commercial Park
Belfast

Data Provided by:
City Tv
028 90325564
Castle Lane
Belfast

Data Provided by:
Wyncroft International
028 91888808
52 Warren Road
Donaghadee

Data Provided by:
Fusion Broadcast
028 92638475
11 Glebe Manor
Hillsborough

Data Provided by:
Data Provided by:

Marketing Consultants

“If you don't like the road you're walking, start paving another one" Dolly Parton

Now I’m no great Dolly Parton fan but I gather she’s something of a philosopher in certain circles and I certainly think she has a point here.

Life’s too short – we all need to enjoy and believe in the things we do – and this should be applied to business too.

Many of the business owners and professionals that I talk to in the course of my work are dissatisfied. They’re unhappy with sales performance, feel they are working too hard for little reward or they find customers and clients difficult to deal with. Most of them are of course going through a short lived crisis in their business and soon come out the other side, focused and ready to take on the world. And in any event the fact that they are talking to me indicates that they are ready to start ‘paving another road’.

The nature of the owner managed business or professional services firm is that they don’t always create the opportunity to work out which road they should be taking. Sometimes the most difficult thing for a small business owner to do is take time out from the day to day chaos of running their business and look to the future or initiate change.

That’s where a business partner or external help and support can be invaluable. Working with a business coach, consultant or adviser can provide the focus you need and the space and time to think about the road you want your business to travel on.

But there’s no reason you can’t become your own coach. A useful step on the way is to ask yourself some challenging questions about where your business in heading, and more to the point where you’d like to take it.

So what are the 5 key questions to help you on your way?

What do you want to achieve in your business – what’s your overall vision?
You’ll have heard it before – but if you don’t know where you’re going you’ll never know when you get there. Are you clear on where you are taking your business and what you want to achieve? Your goals maybe financial or more personal, they may be related to growth, or preparing your business for sale or personal retirement.

Without a clear vision of what you want the future to look like you can feel very frustrated by the present and dissatisfied with the results you are achieving. Once you have set goals and objectives you can feel far greater purpose and results start to improve too.

How will you know when you’ve achieved your vision and goals?
This may sound so obvious as to be ridiculous – but we can all get so wrapped up in the day to day challenges that we sometimes fail to recognise the achievements we’ve made. At least if you have set some measurable goals or have a clear vision of what success might look like you can start to see your progress along the new road you’re paving.

Click here to read more from Second Opinion Marketing