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Turn Your Website Into a Goldmine Dundee

There are a few golden rules to follow when using a website to generate and capture client enquiries or sales leads. Follow these rules and your website could become increasingly lucrative for you.

Eksdale Internet
01387 380392
Maxwell Place
Langholm
 
The Eminent Trading Co Ltd
01224 626699
8 Albyn Terrace
Aberdeen
 
5pm.Co.Uk
0141 204 7841
38 Queen Street
Glasgow
 
Simbiotic
0141 243 2439
1103 Argyle Street
Glasgow
 
Web-Scribe
01224 631235
48 Seaforth Road
Aberdeen
 
Zen Agency
0141 229 1333
151 Bath Street
Glasgow
 
Equiworld
01224 321132
Westwood, Hazlehead
Aberdeen
 
Net Ldme
0135 581 3567
Nasmyth Avenue
Glasgow
 
Cyan It Ltd
0141 561 5000
69 Queen Elizabeth Avenue, Hillington Industrial Estate
Glasgow
 
Net Advantage Ltd
0141 638 1099
775 Boydstone Road
Glasgow
 

Turn Your Website Into a Goldmine

How many businesses do you know that have websites that capture enquirer details – or allow you to click to call or send an email to arrange contact?

Now think about how many you’ve used personally where you’ve fired off your question, enquiry, order or sales lead and received no response at all. All too many I suspect. The good news is that because most organisations don’t do this well it’s very easy to make a real impact in your market by getting the basics right.

There are a few golden rules to follow when using a website to generate and capture client enquiries or sales leads. Follow these rules and your website could become increasingly lucrative for you.

Reply Quickly
Make replying to web enquiries core to your business, not a chore. Consider rewarding staff for doing it well and converting enquiries into leads.

And you can win pretty easily by simply being one of the companies that responds to web enquiries at all!

A recent Siebel Systems/Microsoft/Romp Survey (June 2003) looked at the responsiveness of companies to sales enquiries coming from a variety of sources. Average response time was a staggering 4.6 days. And website and email enquiries were far less effectively dealt with.

Don’t Assume
a. That real customers / good quality leads will come in via the telephone. A client of ours receives the majority of new business enquiries by email and via their website.

b. People will call if they don’t receive a response from you. They’ll probably be shopping around on-line and if you don’t respond someone else will.

c. Your reputation won’t be damaged if you don’t reply – it certainly will.

Mystery Shop
As a visitor to your website what’s the experience like? Are you asked for relevant information? Can you find all the details you are looking for? How quickly is your enquiry responded to? Ask yourself – if I were a genuine customer would I be satisfied, would I want more information or better service. If the answer is yes – then put it right and do so quickly. 

Have Effective Systems

Use any systems you have (especially data management and enquiry logging systems) effectively. Make sure your staff are trained to record information correctly and understand the importance of having accurate enquiry data – and the rules connected with the Data Protection Act of course. If you are thinking of implementing a Customer Relationship Management (CRM) system to help manage web enquiries do make sure that you specify very clearly what your requirements are on paper first, before you start talking to the techies about what they might be able to deliver. All too often CRM systems fail abysmally to meet the requirements or expectations of the client – due mainly to a lack of clarity in the specification by the client, insufficient operator training and I have to say it – all too often over promising by CRM pro...

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