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The Secrets of Successful Marketing Newtownabbey

In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.

Black Advertising
028 25656575
26 Woodside Road Industrial Estate
Ballymena

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E Pue
028 90654881
19 Kirkliston Drive
Belfast

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Fusion Broadcast
028 92638475
11 Glebe Manor
Hillsborough

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Media Marketing
028 90459864
Unit B101
Belfast

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Advertising Design & Photography
028 90322605
16-20 Little Patrick Street
Belfast

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N I Media Services
028 43751912
10 Main Street
Newcastle

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Genesis Advertising
028 90313344
7 Crescent Gardens
Belfast

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Rla
028 90664444
86 Lisburn Road
Belfast

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Logan Leisure
028 90424110
14 High Street
Holywood

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International Poster Management
028 90233123
Hildon House
Belfast

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The Secrets of Successful Marketing

What do you think are the secrets of good marketing?   Good advertising? Effective press releases?  Quality brochures?  Targeted direct mail?  Special offers?  Great products?  A good website?   Well maybe… but without the secrets I’m going to share in this article all of these things can fail.   So what are the real secrets of successful marketing?   Well I believe there are 6 secrets and they apply whatever your product or service and whichever industry or service sector you operate in. They apply for large and small companies alike and if you learn the secrets and apply them to your marketing activities you can reap the rewards.   Secret No. 1 – Know Your Audience   In marketing speak this is all about identifying your target market and segmenting that market until you identify a group of like minded individuals or organisations that share common characteristics.  For example in the car market a simple segmentation might identify the following segments:

  • Family users - looking for seating capacity, boot space, price, fuel economy and safety
  • Run around users – where fuel economy, small size will be important
  • Business and executive users – for whom appearance, reliability and status could be critical
In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.   Ask yourself some questions and consider things like:
  • What are their needs and wants?  Make sure you know what these are by asking people in your target market – don’t make assumptions.
  • What are their priorities?  So going back to the car example – although the family car buyer might want status and appearance when you knuckle down to things these factors are often outweighed by the practical points of how many passengers the vehicle will comfortably seat and the price bracket they are trying to buy within. 
  • In the business to business market it’s important to get under the skin of what the personal (as well as the business) priorities are of the buyer.  If someone’s in line for promotion you might be able to deliver a good solution that they can take credit for or offer added value services which allows them to impress their bosses.
  • What external factors affect your target market?  How do changes in the economy, interest rate changes and the performance of international markets affect your target market?  If you don’t know you could be making all kinds of mistakes in your marketing – and wasting a lot of money.  What social and environmental factors impact on your customers and prospects?  How ‘green’ and socially aware are they – will they respond well to a product or service because it’s something they can ‘believe in’ or th...

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