Search
Second Opinion Marketing Logo

» » »

The Secrets of Successful Marketing Neath

In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.

Plum Design & Advertising Ltd
01792 701937
6 Swansea Road
Swansea

Data Provided by:
Tmp Worldwide
029 20785900
Riverside House
Cardiff

Data Provided by:
Capell Creative
029 20614064
5C Beulah Road
Cardiff

Data Provided by:
Second Thoughts
01656 880210
1 Main Road
Bridgend

Data Provided by:
The Monthly Advertiser Ceredigion Ltd
01545 590415
Ty-Twt Talgarreg
Llandysul

Data Provided by:
Martin Hopkins Partnership
029 20461233
31 The Parade
Cardiff

Data Provided by:
Pembs Sign & Design Ltd
01646 692320
Northcliffe 1 Gwili Road
Milford Haven

Data Provided by:
Ultimate Poster
01633 264883
8 Ridgeway Cr
Newport

Data Provided by:
Cyfathrebu Ceidiog Communication Cyf
01745 814014
40 Brookhouse Road
Denbigh

Data Provided by:
Road Media Ltd
01269 832238
Brynhanddgar Farm
Llanelli

Data Provided by:
Data Provided by:

The Secrets of Successful Marketing

What do you think are the secrets of good marketing?   Good advertising? Effective press releases?  Quality brochures?  Targeted direct mail?  Special offers?  Great products?  A good website?   Well maybe… but without the secrets I’m going to share in this article all of these things can fail.   So what are the real secrets of successful marketing?   Well I believe there are 6 secrets and they apply whatever your product or service and whichever industry or service sector you operate in. They apply for large and small companies alike and if you learn the secrets and apply them to your marketing activities you can reap the rewards.   Secret No. 1 – Know Your Audience   In marketing speak this is all about identifying your target market and segmenting that market until you identify a group of like minded individuals or organisations that share common characteristics.  For example in the car market a simple segmentation might identify the following segments:

  • Family users - looking for seating capacity, boot space, price, fuel economy and safety
  • Run around users – where fuel economy, small size will be important
  • Business and executive users – for whom appearance, reliability and status could be critical
In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.   Ask yourself some questions and consider things like:
  • What are their needs and wants?  Make sure you know what these are by asking people in your target market – don’t make assumptions.
  • What are their priorities?  So going back to the car example – although the family car buyer might want status and appearance when you knuckle down to things these factors are often outweighed by the practical points of how many passengers the vehicle will comfortably seat and the price bracket they are trying to buy within. 
  • In the business to business market it’s important to get under the skin of what the personal (as well as the business) priorities are of the buyer.  If someone’s in line for promotion you might be able to deliver a good solution that they can take credit for or offer added value services which allows them to impress their bosses.
  • What external factors affect your target market?  How do changes in the economy, interest rate changes and the performance of international markets affect your target market?  If you don’t know you could be making all kinds of mistakes in your marketing – and wasting a lot of money.  What social and environmental factors impact on your customers and prospects?  How ‘green’ and socially aware are they – will they respond well to a product or service because it’s something they can ‘believe in’ or th...

Click here to read more from Second Opinion Marketing