Search
Second Opinion Marketing Logo

The Secrets of Successful Marketing Clydebank

In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.

V A P Service
08700 433926
40 West Chapelton Avenue
Glasgow

Data Provided by:
Web Advertising Ltd
0131 4543311
10B Constitution Street
Edinburgh

Data Provided by:
Maiden Outdoor Advertising Ltd
0141 7795250
2 Buchanan Business Park
Glasgow

Data Provided by:
Convenience Advertising
0131 5503710
20 Forth Street
Edinburgh

Data Provided by:
Barkers Communications
0131 2297493
18 Rutland Square
Edinburgh

Data Provided by:
M M S I
0141 5721580
100 Wellington St
Glasgow

Data Provided by:
Turnstone Advertising
01382 427002
Gateway Technology Park
Dundee

Data Provided by:
Dem-O-Sell
0141 9421193
27 Ilay Road
Glasgow

Data Provided by:
Carter Advertising
01360 770235
5 Kirkburn Road
Glasgow

Data Provided by:
Ink Animations
01382 348632
23 Springfield
Dundee

Data Provided by:
Data Provided by:

The Secrets of Successful Marketing

What do you think are the secrets of good marketing?   Good advertising? Effective press releases?  Quality brochures?  Targeted direct mail?  Special offers?  Great products?  A good website?   Well maybe… but without the secrets I’m going to share in this article all of these things can fail.   So what are the real secrets of successful marketing?   Well I believe there are 6 secrets and they apply whatever your product or service and whichever industry or service sector you operate in. They apply for large and small companies alike and if you learn the secrets and apply them to your marketing activities you can reap the rewards.   Secret No. 1 – Know Your Audience   In marketing speak this is all about identifying your target market and segmenting that market until you identify a group of like minded individuals or organisations that share common characteristics.  For example in the car market a simple segmentation might identify the following segments:

  • Family users - looking for seating capacity, boot space, price, fuel economy and safety
  • Run around users – where fuel economy, small size will be important
  • Business and executive users – for whom appearance, reliability and status could be critical
In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.   Ask yourself some questions and consider things like:
  • What are their needs and wants?  Make sure you know what these are by asking people in your target market – don’t make assumptions.
  • What are their priorities?  So going back to the car example – although the family car buyer might want status and appearance when you knuckle down to things these factors are often outweighed by the practical points of how many passengers the vehicle will comfortably seat and the price bracket they are trying to buy within. 
  • In the business to business market it’s important to get under the skin of what the personal (as well as the business) priorities are of the buyer.  If someone’s in line for promotion you might be able to deliver a good solution that they can take credit for or offer added value services which allows them to impress their bosses.
  • What external factors affect your target market?  How do changes in the economy, interest rate changes and the performance of international markets affect your target market?  If you don’t know you could be making all kinds of mistakes in your marketing – and wasting a lot of money.  What social and environmental factors impact on your customers and prospects?  How ‘green’ and socially aware are they – will they respond well to a product or service because it’s something they can ‘believe in’ or th...

Click here to read more from Second Opinion Marketing