Search
Second Opinion Marketing Logo

Story Telling Marketing Services Durham

This page provides useful content and local businesses that can help with your search for Story Telling Marketing Services. You will find helpful, informative articles about Story Telling Marketing Services, including "Story telling in marketing". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Durham that will answer all of your questions about Story Telling Marketing Services.

Ad Agency
01642 713650
North House
Middlesbrough

Data Provided by:
Nps Media
01642 231231
Ayrton Buildings
Middlesbrough

Data Provided by:
Attractions Advertising & Design
0191 5121177
Wallace Street
Houghton Le Spring

Data Provided by:
Consett & Stanley Advertiser
0191 3844600
84A Front Street
Stanley

Data Provided by:
Mills Advertising & Publicity
01642 713156
North House
Middlesbrough

Data Provided by:
Property Webvert
07946 464318
82 Milton Road
Hartlepool

Data Provided by:
Bishop Advertising & Web Site Design
01388 602395
18 Croftside
Bishop Auckland

Data Provided by:
Goodwill Advertising
01325 460000
4 The Woodlands
Darlington

Data Provided by:
Iscr Ltd
0191 3864248
2 White Cottages
Durham

Data Provided by:
Chapman Stewart Ltd
01642 671000
Richard House
Stockton On Tees

Data Provided by:
Data Provided by:

Story telling in marketing

(First appeared in Second Opinion Marketing e-bulletin May 2011 - subscribe to the e-bulletin here )

Are you emotionally engaging readers, customers and prospects? 

Over many years soap operas have been used to change behaviour, from The Archers teaching farmers how to increase productivity 60 years ago, to Mexican TV drama today with a family planning message. This demonstrates how powerful the art of storytelling is in getting a message across and changing attitudes and behaviours.

A great story can engage, educate and entertain but how can we embrace the power of storytelling in business?

When you look at how you are getting across your marketing message can you see the story? Do you show by example how your products, service or advice enrich the life (or in our case more likely the business) of the reader or listener?

Well written case studies are a great story telling opportunity for businesses, providing you with an opportunity to tell a story with a beginning, middle and an end. To follow the sequence of events as they occurred and show progression to the solution that you delivered. A well written story should never leave you asking ‘why’ or being unconvinced of the argument but it might make you stop and think, challenge pre conceptions or even result in a full about-turn in your opinion.

A case study provides you with the opportunity to give some background details about the customer, setting the scene if you like and getting the reader interested in what you have to say. The scene setting will include discussion of the problems that they faced or opportunities you were able to help them to exploit.

You can explain by way of real examples and the customer’s words what you did and why it was so important to them, and ideally you will be able to quantify the significant benefits that they have received as a result.

In researching this article I read many story telling tips, often relating to storytelling for children, but I found this comment especially thought provoking:

“Many professions such as historians, lawyers, physicians, economists and psychologists take advantage of the power of stories to illustrate and frame reality in order to help people better understand their subject matter.”

How many businesses, salesmen, article and blog writers, recognise the need to ‘frame reality’ to help others understand their products, services or thoughts?

So what are the secrets of successful storytelling, how can we all become better story tellers, whether we are writing an article, giving an important speech or making a crucial sales presentation?

Here’s a collection of what I felt were the most important storytelling tips:

  1. Get your structure right. Every story has to have a beginning, middle and an end. When writing or preparing a presentation you need a clear vision of what message you are trying to convey.
  2. Choose your words caref...

Click here to read more from Second Opinion Marketing