Search
Second Opinion Marketing Logo

Story Telling Marketing Services Aberdeen

This page provides useful content and local businesses that can help with your search for Story Telling Marketing Services. You will find helpful, informative articles about Story Telling Marketing Services, including "Story telling in marketing". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aberdeen that will answer all of your questions about Story Telling Marketing Services.

Reflex Advertising
01224 577130
Suite 4A Riverside Business Centre
Aberdeen

Data Provided by:
Viacom Outdoor Ltd
01224 622255
395 King Street
Aberdeen

Data Provided by:
Dundee Courier & Advertiser
01224 585371
22 Exchange Street
Aberdeen

Data Provided by:
Mearns & Gill Advertising Ltd
01224 646311
7 Carden Place
Aberdeen

Data Provided by:
Clear Channel
01224 822317
5 Murcar Industrial Estate
Aberdeen

Data Provided by:
S1Jobs.Com
01224 619765
111 Gallowgate
Aberdeen

Data Provided by:
Covey Mccormick
01224 581700
Bon Accord House
Aberdeen

Data Provided by:
Be Media
01224 652961
3 Carden Terrace
Aberdeen

Data Provided by:
Brand Advertising
01224 312000
1 Queens La South
Aberdeen

Data Provided by:
Tri-System Developments Ltd
01224 790504
26 Marcus Drive
Aberdeen

Data Provided by:
Data Provided by:

Story telling in marketing

(First appeared in Second Opinion Marketing e-bulletin May 2011 - subscribe to the e-bulletin here )

Are you emotionally engaging readers, customers and prospects? 

Over many years soap operas have been used to change behaviour, from The Archers teaching farmers how to increase productivity 60 years ago, to Mexican TV drama today with a family planning message. This demonstrates how powerful the art of storytelling is in getting a message across and changing attitudes and behaviours.

A great story can engage, educate and entertain but how can we embrace the power of storytelling in business?

When you look at how you are getting across your marketing message can you see the story? Do you show by example how your products, service or advice enrich the life (or in our case more likely the business) of the reader or listener?

Well written case studies are a great story telling opportunity for businesses, providing you with an opportunity to tell a story with a beginning, middle and an end. To follow the sequence of events as they occurred and show progression to the solution that you delivered. A well written story should never leave you asking ‘why’ or being unconvinced of the argument but it might make you stop and think, challenge pre conceptions or even result in a full about-turn in your opinion.

A case study provides you with the opportunity to give some background details about the customer, setting the scene if you like and getting the reader interested in what you have to say. The scene setting will include discussion of the problems that they faced or opportunities you were able to help them to exploit.

You can explain by way of real examples and the customer’s words what you did and why it was so important to them, and ideally you will be able to quantify the significant benefits that they have received as a result.

In researching this article I read many story telling tips, often relating to storytelling for children, but I found this comment especially thought provoking:

“Many professions such as historians, lawyers, physicians, economists and psychologists take advantage of the power of stories to illustrate and frame reality in order to help people better understand their subject matter.”

How many businesses, salesmen, article and blog writers, recognise the need to ‘frame reality’ to help others understand their products, services or thoughts?

So what are the secrets of successful storytelling, how can we all become better story tellers, whether we are writing an article, giving an important speech or making a crucial sales presentation?

Here’s a collection of what I felt were the most important storytelling tips:

  1. Get your structure right. Every story has to have a beginning, middle and an end. When writing or preparing a presentation you need a clear vision of what message you are trying to convey.
  2. Choose your words caref...

Click here to read more from Second Opinion Marketing