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Small Business Branding Aberdeen

This page provides relevant content and local businesses that can help with your search for information on Small Business Branding. You will find informative articles about Small Business Branding, including "Cost effective branding for the small business". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Aberdeen that can help answer your questions about Small Business Branding.

Stagecoach Bluebird
01224 591381
Guild St
Aberdeen
 
Douglas Westwood Ltd
01224 264970
47 Albert Street
Aberdeen
 
QMI Scotland Ltd
01224 626290
8 Rubislaw Ter
Aberdeen
 
Carden Project Management Ltd
01224 639344
22 Rubislaw Ter
Aberdeen
 
FirstGroup
01224 650100
395 King Street
Aberdeen
 
First Aberdeen Ltd
01224 650000
395 King Street
Aberdeen
 
Benchmark Management Ltd
01224 636200
20 Rubislaw Ter
Aberdeen
 
Aberdeen Technology Transfer & Consultancy
01224 641953
26 Albert Ter
Aberdeen
 
First Aberdeen
01224 650065
395 King St
Aberdeen
 
Morrison & Associates Ltd
01224 638885
63 Argyll Pl
Aberdeen
 

Cost effective branding for the small business

When I talk to clients about branding I often find that they have quite fixed views about what they think branding is and what they think they can and can’t afford in terms of activities to help ‘brand’ their business.  

Many people, when thinking about branding, confine themselves to comments and thoughts on their company logo and design.  Others actual say to me – well, branding is really just for big companies – not for us at all.

As I explain – this is not true – and whilst the ‘display’ of brand values, the breadth of your brand reach and how much your spend on brand identity may be very different if you are a small business – you can still learn and take ideas from the biggest and the ‘best’ brand advocates.

The most important thing is not to limit your thoughts when it comes to deciding how you will develop and exploit the power of your brand.

You can think about it in terms of the 5 P’s of brand.  Let’s take a closer look at what I am talking about…

Proposition

For any business, getting the proposition right is important but for a small business it’s absolutely critical.  A larger company with more substantial budgets may have time to spend developing a clear proposition and testing out options in the market place. 

A smaller business doesn’t.

Instead it needs to develop a clear and compelling message about itself and use this consistently in all business communications.  And this proposition must help you stand out from the crowd – maybe for the niche markets that you serve or the nature of the product or service that you deliver. 

You need to work hard on this – without a strong proposition – a statement or explanation of what you do for your clients – you will find it very hard to develop ‘brand’ messages that make you stand out.

Presence and Presentation

I’m talking about some of the more familiar manifestations of the brand.  This is all about how you convey, visually what your brand (for a small firm your business) is all about.  Everything from your location and signage to company letterhead, brochure ware, website and even the type of paper you use for business correspondence can all help reinforce, or destroy the image of your brand.

Let’s take a closer look at a few of the points above to illustrate what I mean. 

Location and signage - now clearly if you are a traditional firm of accountants working with business people and wealthy individuals you are most likely to locate in a well serviced, centrally located office building and you will make sure the signs directing people to your offices are professionally produced and use the correct corporate font and colours, to be consistent with your logo and design of other ...

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