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SME Marketing Consulting Aberdeen

This page provides useful content and local businesses that can help with your search for SME Marketing Consulting. You will find helpful, informative articles about SME Marketing Consulting, including "10 marketing ideas for SMEs and professional businesses". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aberdeen that will answer all of your questions about SME Marketing Consulting.

Arriba
01224 581427
61 Albury Place
Aberdeen

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D2 Marketing
01224 267080
1 Rubislaw Place
Aberdeen

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Michael A Inglis
01224 200333
3 Camperdown Road
Aberdeen

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R & A Consulting Uk Ltd
01224 662248
79 Hutcheon Low Place
Aberdeen

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Canny Communications
01224 733881
Ashbrook House
Aberdeen

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Maxmarketing
01224 649494
18 Albert Street
Aberdeen

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J D M Marketing Associates
01224 624674
27 Craigie Park
Aberdeen

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Rees Marketing
01224 494370
20 Chanonry
Aberdeen

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One Accord Marketing
01224 823261
42 Balgownie Way
Aberdeen

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Westhill Marketing
01224 742598
Westhill Business Centre Endeavour Drive
Westhill

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10 marketing ideas for SMEs and professional businesses

(First appeared in Second Opinion Marketing e-bulletin November 2010 - subscribe to the e-bulletin here )

We’re fast approaching the end of 2010, a great time to reflect on your marketing successes and make some commitments for next year. This list of ideas for marketing your business is designed to have at least 1 or 2 approaches that every business can benefit from. Take a look – I’m sure you’ll find something you can use.

1.Keep things simple
If you are a small business you will be constrained by time, budget and probably people resource when it comes to marketing, so it’s really important not to be over ambitious. Set a simple marketing action plan – this might be to run 3 marketing campaigns in the year, one focused on each of your products; or at a more practical level it might be to produce 12 client newsletters each year. Once you’ve set these simple goals then breakdown the steps you need to take to make the campaign or the newsletter happen. Get a timetable together and decide who will do what. Breaking down the tasks into bite sized chunks and diarising those tasks will mean they are far more likely to be completed.

2.Launch something new

It can be a new product, a new service, added bonus, a new form of communication with clients, a new approach to pricing or a new customer recommendation scheme. All of these ideas provide you with an opportunity to communicate, to let existing customers know and to broadcast more widely. They provide something to talk to your network about and something to create incentives for staff around.

3.Use the creativity and knowledge of your staff

Ask your staff for their PR and marketing ideas, involve them and get commitment, you might be surprised how innovative they can be and what great ideas they may have to help you raise profile, venture into new markets or enhance your offer to existing customers.

It’s worthwhile setting a few basic rules around the brainstorming – by being clear about what your goals are and any constraints you might need to work within – but get them involved – they should know your product and customer base better than anyone else, so they have the best opportunities to see those golden nuggets that you might be missing.

4.Create a buzz

Look at the best free communications vehicles to reach potential clients and influencers. There are plenty out there now, from Twitter and Facebook to LinkedIn and blogging software. 

The rules are the same whichever method you use:

  • Create a good profile and clear positioning for yourself (or your business)
  • Connect with like-minded people who will be interested in what you say 
  • Have something useful to say, add value, don’t sell
  • Show your personality 
  • Update /post regularly
  • Welcome feedback
  • Create a dialogue, make it a two way communication

5.Reward your customers...

Click here to read more from Second Opinion Marketing