Planning for future growth and setting up marketing plans helps businesses reach goals more effectively. If your company could use some help in the planning stages, read on for some suggestions on where to begin your plans.
Whether you run a restaurant, a training company, a software house or a firm of solicitors, unless you ask for those referrals I can guarantee you'll be missing out.
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The nature of the owner managed business or professional services firm is that they don’t always create the opportunity to work out which road they should be taking. Sometimes the most difficult thing for a small business owner to do is take time out from the day to day chaos of running their business and look to the future or initiate change.
If you dedicate some time to answering the following 10 questions in some detail and with a wider eye on your business as a whole you can develop a marketing plan for your business which will be focused on goals, help you explore your target audiences and develop a compelling proposition for clients and prospects.
Think about how much you spent on each activity and review the actual amount of response or business each activity generated – what do you mean you didn't measure it! If this is true you won't be alone but now might be a good time to put it right.
Take a close look at your marketing materials – your product literature, company brochure, advertisements, sales approach letters and your website, and try and read them as a client or prospect would. That’s often quickly and with a reasonable critical or cynical eye.
In real terms this is all about getting a really good understanding of the market for your product and identifying the characteristics of the people or businesses in that market.