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Marketing Communication Planners Durham

This page provides useful content and local businesses that can help with your search for Marketing Communication Planners. You will find helpful, informative articles about Marketing Communication Planners, including "Marketing Communications". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Durham that will answer all of your questions about Marketing Communication Planners.

House Of Type
01642 356290
Multi Media Centre
Middlesbrough

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Cherrington Advertising
01325 304360
45 Atkinson Gardens
Newton Aycliffe

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Ellahi & Pinkney Ltd
01642 515367
8 Meldyke Lane
Middlesbrough

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Goodwill Advertising
01325 460000
4 The Woodlands
Darlington

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Ibis Design For Advertising Ltd
01429 265480
143 Hart Lane
Hartlepool

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Chapman Stewart Ltd
01642 671000
Richard House
Stockton On Tees

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Iscr Ltd
0191 3864248
2 White Cottages
Durham

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R D W Advertising Ltd
01642 790047
Fairfax House
Yarm

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Nps Media
01642 231231
Ayrton Buildings
Middlesbrough

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Rocket Science
01642 808888
Trident Bus Centre
Middlesbrough

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Marketing Communications

(First appeared in Second Opinion Marketing e-bulletin October 2010 - subscribe to the e-bulletin here )

Keeping in touch with customers and prospective clients is something most businesses seem to struggle with. For large companies the issues are around how to develop a personal, one to one dialogue and avoid corporate aloofness. For smaller businesses the challenge is often more practical, how to find the time and generate enough material for such communications.

In reality, it isn’t that difficult to write and produce high quality customer communications that keep you at the forefront of your customers’ mind whilst also positioning you as an expert in your field.

This point has been amply illustrated with a couple of clients of mine recently. The first, a maker of industrial components, approached me just over 12 months ago with a view to writing and producing a customer newsletter for them. They are a well established brand in their niche industrial market but admitted they weren’t great at keeping in touch with customers. They realised that some customers weren’t aware of their full product range whilst others were going elsewhere because they felt ignored or were being lured away by competitor communications.

Couple this with the fact they had no method for keeping in touch with prospective clients who had requested product information or quotes but never made a purchase, and you can see how important the desire to start a regular newsletter was.

Last October we produced their first bi monthly e-newsletter, with some trepidation on their part. They easily came up with a list of topics for the first issue but had a real fear that they’d dry up after one or two newsletters. Needless to say, 12 months on and the bi monthly newsletter is still going strong and is being added to with another communication during the alternative months.

A second client has recently launched a new website with a blog which they see as the main way to add keyword rich content and therefore improve the site’s chances of coming top of the search engines.

Their challenge was how to generate enough ideas for items so that the business owner could blog once or twice a week. Three months on and the site has 20+ blog posts, all helping to demonstrate the depth and breadth of knowledge of the firm whilst at the same time, providing the content for a monthly newsletter which puts the blog posts right in front of clients and prospective clients.

So how have these two businesses managed to overcome their reservations to generate great, customer focused communications which put them in front of customers on a regular basis?

Plan what to say, when and how

Developing a simple editorial plan, whether you are producing a full blown newsletter or a series of blogs will really help.

Ask yourself when are you going to write. Getting some space blocked out in your diary on a regular basis will really help. Whether t...

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