Market Research Leeds
This page provides relevant content and local businesses that can help with your search for information on Market Research. You will find informative articles about Market Research, including "Research – Using the Right Tools for the Job". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Leeds that can help answer your questions about Market Research.
Research & Marketing Network
0113-250 9080
Layton Ghyll/Layton Rd
Leeds
A G T Sciences Ltd
01274 747406
Unit 41, Listerhills Science Park, Campus Road
Bradford
Forty 2 Research
01274 822499
8 Grosvenor Av, Shipley
Bradford
Iona Design For Marketing Ltd
0113 2449177
Studio 3
Leeds
Iona Design For Marketing Ltd
0113 2449177
Studio 3
Leeds GB.LS101JF
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Wall Street Marketing
0113 2237187
Regent Street Business Centre
Leeds
Wall Street Marketing
0113 2237187
Regent Street Business Centre
Leeds GB.LS27QJ
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Chil Media
01274 729297
75 Listerhills Road
Bradford
Trescom Research Consultancy Ltd
01274 201854
73 Godwin Street
Bradford
Zebra Square Ltd
01274 531156
Wellcroft Ho, Wellcroft, Shipley
Bradford
Equus Marketing Ltd
0113 2305577
12 York Place
Leeds
Equus Marketing Ltd
0113 2305577
12 York Place
Leeds GB.LS12DS
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C2 Advertising
0113 3835332
4 Park Place
Leeds
C2 Advertising
0113 3835332
4 Park Place
Leeds GB.LS12RU
Data Provided by:
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A poor facilitator will lead the discussion and bias results – use a professional. Small sample size means care is needed when drawing conclusions. | Tools and Techniques | Desk Research (Secondary Research) | Research Surveys (Primary Research) | Discussion Groups (Focus Groups) | | What is it? | Information gathering from published sources. Nowadays the internet is a great source of useful information in addition to the array of published sources including information from the Government, trade associations, professional institutes and specialist research companies. | Also known as field research it involves going out into the ‘field’ to gather empirical data. Data is normally gathered using telephone, postal of face-to-face questionnaires. More and more businesses are now also using e-surveys to generate immediate survey results. | Usually a group of 8 – 10 people called together to discuss a particular topic. A facilitator will sit on with the group and often with the aid of visuals (sometime including video) stimulate discussion amongst the group members. | | When is it used? | To provide background data and information and fulfil requirements such as: a market size and structure analysis, competitor reviews, reviews of economic trends, consumer spending patterns or social and economic trends. Often used to define the scope and approach for any bespoke research survey. | When original first hand data is needed. Can be used for measuring customer satisfaction, exploring attitudes and opinions and gauging the potential size of a market for a new product. Statistical modelling techniques are used to draw conclusions and show patterns to help in decision-making. | Often used at the beginning of a research process to help define the areas to be explored in more detail through research surveys. Frequently used to test advertising and design ideas before they are launched on the public | | Advantages | Cheap and relatively easy to get hold of | Robust and believable. Straight from the customer/market’s mouth. | Useful in getting first hand feedback. A skilled facilitator can draw out new issues from a group which may not be explored in one to one interviews | | Drawbacks | Can be time consuming, especially for the inexperienced. Rarely provides a complete picture. You must be aware of why the information you are using as your source material was produced – were there any ulterior motives or could there be any bias? | Time consuming and costly. You really need to understand research techniques in some depth before attempting survey research without professional help. | A poor facilitator will lead the discussion and bias results – use a professional. Small sample size means care is needed when drawing conclusions. | | Tools and Techniques | Omnibus Surveys | Observation | Mystery Shopping | | What is it? | A piece of research, normally taking a representative sample of the population and ... | |
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