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Market Research Durham

This page provides relevant content and local businesses that can help with your search for information on Market Research. You will find informative articles about Market Research, including "Research – Using the Right Tools for the Job". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Durham that can help answer your questions about Market Research.

Micheal Cratchley Marketing & P.R
01642 582691
The Stables
Stockton On Tees

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Aslam Business & Marketing Consultants
01609 778844
Darlington Road
Northallerton

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Recognition Marketing
01325 363436
Lingfield Point
Darlington

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Neil Whelpton
01325 469955
2 Chancery Lane
Darlington

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Sundial Ltd
01207 528704
3 Parkhead
Stanley

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Neil Whelpton Associates
01325 378274
Rowan House
Northallerton

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The Connection Ltd
01833 690700
21 Galgate
Barnard Castle

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We Do Marketing
01642 224706
Multi Media Exchange
Middlesbrough

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Macoy Marketing Solutions
01642 210888
Multi Media Exchange
Middlesbrough

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Dreamland
01642 677005
80-82 Norton Road
Stockton On Tees

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Research – Using the Right Tools for the Job

 A poor facilitator will lead the discussion and bias results – use a professional. Small sample size means care is needed when drawing conclusions.

Tools and Techniques Desk Research (Secondary Research) Research Surveys (Primary Research) Discussion Groups (Focus Groups)
What is it? Information gathering from published sources. Nowadays the internet is a great source of useful information in addition to the array of published sources including information from the Government, trade associations, professional institutes and specialist research companies. Also known as field research it involves going out into the ‘field’ to gather empirical data. Data is normally gathered using telephone, postal of face-to-face questionnaires. More and more businesses are now also using e-surveys to generate immediate survey results. Usually a group of 8 – 10 people called together to discuss a particular topic. A facilitator will sit on with the group and often with the aid of visuals (sometime including video) stimulate discussion amongst the group members.
When is it used? To provide background data and information and fulfil requirements such as: a market size and structure analysis, competitor reviews, reviews of economic trends, consumer spending patterns or social and economic trends. Often used to define the scope and approach for any bespoke research survey. When original first hand data is needed. Can be used for measuring customer satisfaction, exploring attitudes and opinions and gauging the potential size of a market for a new product. Statistical modelling techniques are used to draw conclusions and show patterns to help in decision-making. Often used at the beginning of a research process to help define the areas to be explored in more detail through research surveys. Frequently used to test advertising and design ideas before they are launched on the public
Advantages Cheap and relatively easy to get hold of Robust and believable. Straight from the customer/market’s mouth. Useful in getting first hand feedback. A skilled facilitator can draw out new issues from a group which may not be explored in one to one interviews
Drawbacks Can be time consuming, especially for the inexperienced. Rarely provides a complete picture. You must be aware of why the information you are using as your source material was produced – were there any ulterior motives or could there be any bias? Time consuming and costly. You really need to understand research techniques in some depth before attempting survey research without professional help. A poor facilitator will lead the discussion and bias results – use a professional. Small sample size means care is needed when drawing conclusions.
 

Tools and Techniques Omnibus Surveys Observation Mystery Shopping
What is it? A piece of research, normally taking a representative sample of the population and ...

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