Search
Second Opinion Marketing Logo

International Marketing Consultants Aberdeen

This page provides useful content and local businesses that can help with your search for International Marketing Consultants. You will find helpful, informative articles about International Marketing Consultants, including "Marketing innovation; creative thinking". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aberdeen that will answer all of your questions about International Marketing Consultants.

D2 Marketing
01224 267080
1 Rubislaw Place
Aberdeen

Data Provided by:
Maxmarketing
01224 649494
18 Albert Street
Aberdeen

Data Provided by:
Rees Marketing
01224 494370
20 Chanonry
Aberdeen

Data Provided by:
R & A Consulting Uk Ltd
01224 662248
79 Hutcheon Low Place
Aberdeen

Data Provided by:
Canny Communications
01224 733881
Ashbrook House
Aberdeen

Data Provided by:
Arriba
01224 581427
61 Albury Place
Aberdeen

Data Provided by:
Michael A Inglis
01224 200333
3 Camperdown Road
Aberdeen

Data Provided by:
J D M Marketing Associates
01224 624674
27 Craigie Park
Aberdeen

Data Provided by:
One Accord Marketing
01224 823261
42 Balgownie Way
Aberdeen

Data Provided by:
Westhill Marketing
01224 742598
Westhill Business Centre Endeavour Drive
Westhill

Data Provided by:
Data Provided by:

Marketing innovation; creative thinking

(First appeared in Second Opinion Marketing e-bulletin June 2010 - subscribe to the e-bulletin here )

Discussions with one of my clients about a presentation he’s to give at a conference on innovation set me thinking this month. How can we all be more innovative in our approach to clients, products or business as a whole?

I read recently about some advice given to the Ford Motor company in America on how they could compete in Europe. The advice, apparently given to them by leading world authority on creative thinking, Edward de Bono, was not to focus on changing or improving the products, to forget pricing offers or discounts but instead to focus on improving the whole driving experience. Ford was told to buy car parks and only allow Ford drivers to park in them.

I’m not sure Ford took this advice but it’s certainly an example of radical thinking that could have put a whole new focus on Ford. The idea of creating a ‘club’ for users is something other car manufacturers have played with. In the first few years of the new Mini there was a real sense of community amongst Mini drivers, created in part by the drivers’ handbook which included advice such as flashing your headlights at other mini drivers.

Innovation in Action

There are lots of other examples of businesses that have turned a traditional industry or product sector on its head. Ikea for example took furniture retailing into a completely new realm and created a new furniture replacement culture which means they have customers who will return each time they redecorate. For my parent’s generation buying a dining table and chairs or a sofa was a major purchase and you expected the furniture to last 10, 15 years or longer. The Ikea buyer is likely to replace their sofa or kitchen table every 3 or 4 years and will alter their soft furnishings far more frequently.

Amazon has changed the face of book retailing, probably forever. Operating a low or no stock model they can offer an unbelievable range of books on any topic you care to mention, yet with minimal overheads.

Stelios Haji-Ioannou at Easy Jet revolutionised the airline industry with the first, no frills, low cost airline. In the early 1980s Swatch brought innovation to the most traditional trade, watch making. Like Ikea, they introduced fun and fashion into what traditionally had been an industry of precision and craftsmanship, with functional products commanding a relatively high price. Swatch made watches that were so cheap you could have a different one to go with each outfit or to suit your mood yet still delivered Swiss made quality.

The Conditions for Innovation

Most readers of this ebulletin are small businesses or independent professionals. So how can we learn from the innovation and creative thinking of these household names?

The first thing I note is that they all have a desire to innovate, to stand out, to offer more. The client I mentioned in the o...

Click here to read more from Second Opinion Marketing