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Direct Mail Marketing Services Dundee

This page provides useful content and local businesses that can help with your search for Direct Mail Marketing Services. You will find helpful, informative articles about Direct Mail Marketing Services, including "Marketing tips: Getting Direct Mail to Work for You". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dundee that will answer all of your questions about Direct Mail Marketing Services.

Turnstone Advertising
01382 427002
Gateway Technology Park
Dundee

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Dundee Taxi Vision
01382 800214
97 Clepington Road
Dundee

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Ink Animations
01382 348632
23 Springfield
Dundee

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Courier & Advertiser
01382 455666
Kingsway East
Dundee

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Insight Innovations
01382 451555
Stewart House
Dundee

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Street Advertising Services Ltd
01382 224405
2A Brown Street
Dundee

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Splash Scotland
01382 205070
1St Floor Argyle House
Dundee

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Precision Media
01382 225017
Unit 2 Douglas Street
Dundee

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More O'Ferrall Adshel
01382 612777
Unit 2 Marybank Lane
Dundee

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Derek Keiller Advertising
01382 562638
12 The Neuk
Dundee

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Marketing tips: Getting Direct Mail to Work for You

These tried and tested tips will help you with any direct mail activity you plan to use in your business.

Select Targets Carefully
You should only send your direct mail letters to people who are the most likely to respond.  Obvious?  Well – if it’s obvious why do companies buy blanket lists of companies when they want to promote very specific services?  If you are a firm of accountants and want to write to companies about your new payroll service there’s probably very little point in selecting companies with fewer than 5 employees.  If you are a furniture manufacturer making high-end furniture you wouldn’t bother targeting the cheap and cheerful MDF retailer.  Think carefully about who is in the target market for your product, focusing down as much as possible on those most likely to be in the market.

The average response rate for business-to-business direct mail is 8.4%, although the majority of campaigns achieve a response rate of just 3%.  If your response rates don’t match these levels careful targeting can result in an uplift.  (figures taken from DMIS In Brief , issue 14 2006).

Make Them an Offer They Can’t Refuse
We are all bombarded with thousands of advertising messages every day.  And over time we’ve developed sophisticated filtering systems so that we ignore most of what’s put in front of us.  You need to break though this with an offer, something to grab attention, something of value.

There are many different types of offer you can use, money off, guarantees, free delivery.  You will need to determine the value of the prospective client and their purchasing potential and the cost of the offer to your business.  Very often it is possible to package up an aspect of your service which you sometimes give away for free anyway and put a notional price on it so that the prospective client can see the true value of what you offer.  Being creative with your offer can be critical to a successful direct mail campaign.

Write an Attention Grabbing Headline
The headline is probably the most important part of your direct mail piece.  Five times more people read the headline than read the body copy, which is good news. But, and it’s a big but, if there’s no BENEFIT in the headline 90% of people won’t read on.  You’ve probably only got 3 or 4 seconds to get your readers attention.  So make that time count.

Another important little tip is around the P.S.  You’ll have noticed that lots of the better direct mail that you receive will have a P.S. at the end.  And there’s a good reason for that.  Research has shown that around 79% of people will read the P.S. almost immediately – and obviously if you have a compelling offer in the P.S. it will make the reader want to find out more.

Tell Them What to do Next
The call to action in your direct mail letter sh...

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