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Direct Mail Marketing Services Aberdeen

This page provides useful content and local businesses that can help with your search for Direct Mail Marketing Services. You will find helpful, informative articles about Direct Mail Marketing Services, including "Marketing tips: Getting Direct Mail to Work for You". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Aberdeen that will answer all of your questions about Direct Mail Marketing Services.

Be Media
01224 652961
3 Carden Terrace
Aberdeen

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Dundee Courier & Advertiser
01224 585371
22 Exchange Street
Aberdeen

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Reflex Advertising
01224 577130
Suite 4A Riverside Business Centre
Aberdeen

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S1Jobs.Com
01224 619765
111 Gallowgate
Aberdeen

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Clear Channel
01224 822317
5 Murcar Industrial Estate
Aberdeen

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Covey Mccormick
01224 581700
Bon Accord House
Aberdeen

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Mearns & Gill Advertising Ltd
01224 646311
7 Carden Place
Aberdeen

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Viacom Outdoor Ltd
01224 622255
395 King Street
Aberdeen

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Brand Advertising
01224 312000
1 Queens La South
Aberdeen

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Tri-System Developments Ltd
01224 790504
26 Marcus Drive
Aberdeen

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Marketing tips: Getting Direct Mail to Work for You

These tried and tested tips will help you with any direct mail activity you plan to use in your business.

Select Targets Carefully
You should only send your direct mail letters to people who are the most likely to respond.  Obvious?  Well – if it’s obvious why do companies buy blanket lists of companies when they want to promote very specific services?  If you are a firm of accountants and want to write to companies about your new payroll service there’s probably very little point in selecting companies with fewer than 5 employees.  If you are a furniture manufacturer making high-end furniture you wouldn’t bother targeting the cheap and cheerful MDF retailer.  Think carefully about who is in the target market for your product, focusing down as much as possible on those most likely to be in the market.

The average response rate for business-to-business direct mail is 8.4%, although the majority of campaigns achieve a response rate of just 3%.  If your response rates don’t match these levels careful targeting can result in an uplift.  (figures taken from DMIS In Brief , issue 14 2006).

Make Them an Offer They Can’t Refuse
We are all bombarded with thousands of advertising messages every day.  And over time we’ve developed sophisticated filtering systems so that we ignore most of what’s put in front of us.  You need to break though this with an offer, something to grab attention, something of value.

There are many different types of offer you can use, money off, guarantees, free delivery.  You will need to determine the value of the prospective client and their purchasing potential and the cost of the offer to your business.  Very often it is possible to package up an aspect of your service which you sometimes give away for free anyway and put a notional price on it so that the prospective client can see the true value of what you offer.  Being creative with your offer can be critical to a successful direct mail campaign.

Write an Attention Grabbing Headline
The headline is probably the most important part of your direct mail piece.  Five times more people read the headline than read the body copy, which is good news. But, and it’s a big but, if there’s no BENEFIT in the headline 90% of people won’t read on.  You’ve probably only got 3 or 4 seconds to get your readers attention.  So make that time count.

Another important little tip is around the P.S.  You’ll have noticed that lots of the better direct mail that you receive will have a P.S. at the end.  And there’s a good reason for that.  Research has shown that around 79% of people will read the P.S. almost immediately – and obviously if you have a compelling offer in the P.S. it will make the reader want to find out more.

Tell Them What to do Next
The call to action in your direct mail letter sh...

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