Customer Care Ballymena
Good customer care practices is what will keep people returning to your business time and again. Make sure you're giving your customers the best possible experience with some help from the tips in the following articles.
Now the real tragedy is not so much the conversation and poor service I received and the fact they lost a potential client. No, it's the fact that I chose this particular firm because they regularly advertise, they have a strong presence and my perception was of a reliable but forward looking firm who would be able to offer the kind of service my business needed.
Until you have quantified the cost of lost customers you are unlikely to do very much about it. But once you do – it could be the only marketing that you do for a given period of time – because once you understand what you are losing here you realise why chasing after new clients is like pouring water into a leaking bucket.
How much are your customers worth? Strange question? Well, think about it. You know, often instinctively, that some customers are worth more to you than others – they buy frequently, big-ticket products, through low cost sales channels, they are happy with the service and products they receive and so they recommend you to others.