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Corporate Marketing Services Durham

This page provides useful content and local businesses that can help with your search for Corporate Marketing Services. You will find helpful, informative articles about Corporate Marketing Services, including "Setting great marketing goals to improve marketing effectiveness". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Durham that will answer all of your questions about Corporate Marketing Services.

Danesmoor Marketing Ltd
01325 250000
Danesmoor House
Darlington

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Odyssey Marketing
01642 224408
39 Wilson Street
Middlesbrough

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Pearsons
01642 866000
Cleveland Business Centre
Middlesbrough

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T R M Marketing Ltd
01325 730069
The Archway
Darlington

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Xclusive Marketing
01642 248981
Broadcasting House
Middlesbrough

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Ukan Marketing Ltd
01748 823510
11 Finkle Street
Richmond

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Micheal Cratchley Marketing & P.R
01642 582691
The Stables
Stockton On Tees

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Euro Composites
01748 884777
Richmond

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Retail Profiling Consultants Ltd
01748 825815
The Riding School
Richmond

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Recognition Marketing
01325 363436
Lingfield Point
Darlington

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Setting great marketing goals to improve marketing effectiveness

(First appeared in Second Opinion Marketing e-bulletin July 2010 - subscribe to the e-bulletin here )

Setting Great Marketing Goals

I received an email newsletter headed ‘Are you marketing effectively’ this month. It set me thinking. How do you know if you are marketing effectively? It may not be as obvious as you might think.

For me, there are a few critical things you need in place before you can even consider whether you are being effective with your marketing activity and they are GOALS, GOALS, GOALS!

Unless you know what your marketing goals are you are unlikely to be effective. Some might argue ‘That’s easy, unless I’m selling more, my marketing isn’t working’. Well, hold your horses. Marketing can achieve many objectives and your goals might be about things other than sales.

Great Marketing Goals

Here are just a few legitimate goals for your marketing activity:

  • Raise the profile of your business and create awareness amongst your target market
    Comment – People have to know you before they will buy from you. The more familiar your company, product or brand, the easier it will be to make a sale. You don’t get involved in sponsorship expecting to generate sales leads – it’s more about raising awareness .
  • Increase spend per client or increase frequency of purchase
    Comment – Servicing clients costs money. If you can get 20 clients spending the same amount as 30, you win by reducing client servicing costs by a third. If you have minimising client servicing costs then any increase in spend goes straight to the bottom line.
  • Legitimise price increases with existing clients
    Comment – Most businesses will need to increase their prices at some point. For those with repeat purchase clients this can be a real problem unless the price increase is communicated carefully, ideally with plenty of advance notice.
  • Launch a new product or re-launch an existing one
    Comment – Very often we come up with new products or services, launch to the wider world but fail to communicate to the existing client base, perhaps assuming they wouldn’t be interested.
  • Identify and cultivate new sales partners or routes to market
    Comment – If you are struggling to sell through traditional direct routes to market you may need to explore alternative ways of reaching your target audience, perhaps by packaging your services alongside others or developing partnerships where others cross refer clients to you either for a fee or on a reciprocal arrangement. Obviously you’d use very different marketing methods to cultivate partnerships than you would to try and market direct to potential clients.
  • Reducing sales, servicing or admin costs
    Comment – Sales through a sales person are costly. If you can provide opportunities to buy direct (either online or via the telephone) you’ll reduce ...

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