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Advertising Firms Durham

This page provides useful content and local businesses that can help with your search for Advertising Firms. You will find helpful, informative articles about Advertising Firms, including "Ringing the changes in your marketing". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Durham that will answer all of your questions about Advertising Firms.

Consett & Stanley Advertiser
0191 3844600
84A Front Street
Stanley

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Attractions Advertising & Design
0191 5121177
Wallace Street
Houghton Le Spring

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East Cleveland Advertiser
01642 480397
110 High Street
Redcar

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Property Webvert
07946 464318
82 Milton Road
Hartlepool

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Outmore
01642 713610
5 North Road
Middlesbrough

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Rocket Science
01642 808888
Trident Bus Centre
Middlesbrough

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House Of Type
01642 356290
Multi Media Centre
Middlesbrough

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Fox Advertising
0191 3845031
Aykley Vale Chambers
Durham

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Pyramid Publications
01642 764914
Po Box 465
Stockton On Tees

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Brush Stroke Signs Ltd
01642 823387
52 Rochester Road
Middlesbrough

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Ringing the changes in your marketing

(first appeared in Practical Marketing ebulletin October 2009 - subscribe here )

As I sit down to write this months’ newsletter the sun is shining, birds are singing and all is good with the world. But this unexpected autumn brightness and warmth won’t last and it set me thinking about the next few months of approaching winter and how much I really dread it coming. Not a helpful attitude I know and one I need to talk myself out of pretty quickly.

The change from one season to the next is inevitable so why fight it? Instead find ways to relish the thought of those cosy winter evenings in with a nice warm mug of coffee and a roaring log fire.

It’s no different in business really. Change is inevitable – customers come and go; suppliers perform well then go off the boil; new staff arrive, full of enthusiasm and interest and experienced workers retire or move on. And markets change too. New methods of distributing and promoting products and services are introduced; the economy forces a close look at pricing, offers and deals; and the pressure is always on to provide better products or services as customer and client expectations are raised by their experience of the very best companies around.

Change is inevitable – so will you sit there moaning or worrying about it or embrace it and plan for the change?

I’d certainly suggest that successful businesses are one’s that embrace change, that see it as an opportunity to raise their profile, talk to their customers, introduce new services and find new ways to reach new markets.

So how can you embrace the coming winter and do more than just accept change and instead use it as a springboard for new marketing initiatives, business improvement or growth?

Wrap up warm – The way in which you present your company is all important. How are you packaging your services and products, are they attractive as well as practical? If you offer a service is it really clear what you can do for clients – and don’t just think about the features of what you do but concentrate on the benefits.

Enjoy the daylight while it’s there – be up beat and positive, shout your successes from the roof tops and celebrate little successes internally to keep spirits up. A bunch of flowers or box of chocolates or even a glass of wine on a Friday after work goes a long way to showing your staff they are important and rewarding their hard work.

A cheerful, motivated team will be invaluable to get you through those tough dull days.

Stay indoors – focus on doing a great job for your existing clients, rather than getting out and about prospecting for new ones.

All too often we focus our attention on attracting new customers and can sometimes fall into the trap of neglecting existing ones. Spend time talking to clients, find out about their business, check what they like about you and how you could improve. I can almost guarantee that if...

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