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10 Facts about Your Competitors Staffordshire

Make sure you are asking yourself the right questions and gathering the right pieces of information. Read on and get more information about business competition.

Financial Management Associates
01270 883020
68H Chapel Mews
Stoke On Trent

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Rocktail Associates Ltd
07980 282749
45 Fair-Green Road, Newcastle-Under-Lyme, Staffordshire

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Pentad P I Ltd
01902 824824
Knights House

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Taylor Knight Associates
01785 662377
9 Overhill Road

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Allen Partnership Ltd
01902 560427
4 Gail Park

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Chameleon Approach Ltd
01782 207678
Brick Kiln Lane
Stoke On Trent

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Monarch Business Services
01543 254855
Roman Way

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Kirby Management Consultants Ltd
01785 818040
1 Ambleside Close

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Eurosource Associates
01782 711927
1B George Street

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Bid Management
01785 816592
1 Airdale Grove

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10 Facts about Your Competitors

Information is at the heart of any successful business. But make sure you are asking yourself the right questions and gathering the right pieces of information – especially when it comes to your competitors.

  1. How is their business performing overall, are they profitable?
  2. What products do they offer and what are the strengths and weaknesses of each of them?
  3. Who are their top customers and how do they manage them?
  4. What’s their core target market, is it growing or declining? If it is declining what are they doing about it?
  5. How much are they investing in new product development and what’s currently flavour of the month?
  6. What external factors effect them – for example the political situation, legislation, world events (e.g. global recession, the introduction of the Euro etc)
  7. Do they respect, fear, ridicule your business, or are they indifferent?
  8. Are they better, or worse, than you on the critical business success factors: product range, customer service, innovation, brand etc.
  9. How are they positioning and promoting themselves and their products?
  10. How much of a threat do they represent to you and in what way? What are you going to do about it?
If you’re struggling to find out about your competitors and would like some ideas and tips you can down load our Fact Sheets:
Research Techniques and 4 Steps to Better Competitor Intelligence .

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