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10 Facts about Your Competitors Durham

Make sure you are asking yourself the right questions and gathering the right pieces of information. Read on and get more information about business competition.

Jacaranda
01325 369545
41 Linden Avenue
Darlington

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Ecb Consultancy Services
01325 720286
Enterprise Mall
Darlington

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Larun Associates Ltd
01642 781326
14 Blackfriars
Yarm

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Springfield Centre For Business In Development
0191 3831212
Mountjoy Research Centre
Durham

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In Person Ltd
01325 309110
Bede House
Newton Aycliffe

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Assistance Teknica Ltd
01642 224545
York House
Middlesbrough

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Diva Partnership Ltd
0191 3778599
25 Petterson Dale
Durham

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Solutions Northern
01642 636290
Unit 4
Stockton On Tees

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Elphaba Business Solutions
01325 317014
6 Menville Close
Newton Aycliffe

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Mayberry Consultancy Ltd
01642 232877
Broadcasting House
Middlesbrough

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10 Facts about Your Competitors

Information is at the heart of any successful business. But make sure you are asking yourself the right questions and gathering the right pieces of information – especially when it comes to your competitors.

  1. How is their business performing overall, are they profitable?
  2. What products do they offer and what are the strengths and weaknesses of each of them?
  3. Who are their top customers and how do they manage them?
  4. What’s their core target market, is it growing or declining? If it is declining what are they doing about it?
  5. How much are they investing in new product development and what’s currently flavour of the month?
  6. What external factors effect them – for example the political situation, legislation, world events (e.g. global recession, the introduction of the Euro etc)
  7. Do they respect, fear, ridicule your business, or are they indifferent?
  8. Are they better, or worse, than you on the critical business success factors: product range, customer service, innovation, brand etc.
  9. How are they positioning and promoting themselves and their products?
  10. How much of a threat do they represent to you and in what way? What are you going to do about it?
If you’re struggling to find out about your competitors and would like some ideas and tips you can down load our Fact Sheets:
Research Techniques and 4 Steps to Better Competitor Intelligence .

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