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10 Facts about Your Competitors Clydebank

Make sure you are asking yourself the right questions and gathering the right pieces of information. Read on and get more information about business competition.

Imera Consultants
0141 9554044
Milngavie Enterprise Centre
Glasgow

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B S C Management Consultants Ltd
0131 5503733
18 Forth St
Edinburgh

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Atu Consultancy Ltd
01651 873853
4 Park Lane
Inverurie

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Norman Simpson
01505 850563
6 Glen Lane
Glasgow

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Brollachan
01796 470300
Distillery House
Pitlochry

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Professional Forecourt Services
01667 404693
4 Geddes Village
Nairn

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Staffing Strategists International Ltd
01224 648620
4 Rubislaw Terrace
Aberdeen

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Avondale Group Business Sales
0141 3140030
Festival Centre
Glasgow

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Action International Pro Act Associates
01698 300928
129 Main Street
Glasgow

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Alba Arts
01620 861000
3 Preston Cottages
East Linton

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10 Facts about Your Competitors

Information is at the heart of any successful business. But make sure you are asking yourself the right questions and gathering the right pieces of information – especially when it comes to your competitors.

  1. How is their business performing overall, are they profitable?
  2. What products do they offer and what are the strengths and weaknesses of each of them?
  3. Who are their top customers and how do they manage them?
  4. What’s their core target market, is it growing or declining? If it is declining what are they doing about it?
  5. How much are they investing in new product development and what’s currently flavour of the month?
  6. What external factors effect them – for example the political situation, legislation, world events (e.g. global recession, the introduction of the Euro etc)
  7. Do they respect, fear, ridicule your business, or are they indifferent?
  8. Are they better, or worse, than you on the critical business success factors: product range, customer service, innovation, brand etc.
  9. How are they positioning and promoting themselves and their products?
  10. How much of a threat do they represent to you and in what way? What are you going to do about it?
If you’re struggling to find out about your competitors and would like some ideas and tips you can down load our Fact Sheets:
Research Techniques and 4 Steps to Better Competitor Intelligence .

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