Search
Second Opinion Marketing Logo

10 Facts about Your Competitors Belfast

Make sure you are asking yourself the right questions and gathering the right pieces of information. Read on and get more information about business competition.

Hotel Heads
028 90667331
529A Lisburn Road
Belfast

Data Provided by:
Cam Benchmarking Ltd
028 90667722
9 Wellington Park
Belfast

Data Provided by:
June Mckeown Associates
028 90382206
Bridgewood House
Belfast

Data Provided by:
Quintus Management Advisers Ltd
028 90382205
Bridgewood House
Belfast

Data Provided by:
Business Solutions
028 90611644
12 The Hermitage
Belfast

Data Provided by:
International Training Service
028 90923388
Wellington Park
Belfast

Data Provided by:
People First
028 90875875
10 Finaghy Road South
Belfast

Data Provided by:
White Water Consulting
028 90618067
196 Upper Lisburn Road
Belfast

Data Provided by:
Peer Consulting
028 90662888
Wellington Park
Belfast

Data Provided by:
Williamson Consulting
028 90625511
244 Kingsway
Belfast

Data Provided by:
Data Provided by:

10 Facts about Your Competitors

Information is at the heart of any successful business. But make sure you are asking yourself the right questions and gathering the right pieces of information – especially when it comes to your competitors.

  1. How is their business performing overall, are they profitable?
  2. What products do they offer and what are the strengths and weaknesses of each of them?
  3. Who are their top customers and how do they manage them?
  4. What’s their core target market, is it growing or declining? If it is declining what are they doing about it?
  5. How much are they investing in new product development and what’s currently flavour of the month?
  6. What external factors effect them – for example the political situation, legislation, world events (e.g. global recession, the introduction of the Euro etc)
  7. Do they respect, fear, ridicule your business, or are they indifferent?
  8. Are they better, or worse, than you on the critical business success factors: product range, customer service, innovation, brand etc.
  9. How are they positioning and promoting themselves and their products?
  10. How much of a threat do they represent to you and in what way? What are you going to do about it?
If you’re struggling to find out about your competitors and would like some ideas and tips you can down load our Fact Sheets:
Research Techniques and 4 Steps to Better Competitor Intelligence .

Subscribe to practical marketing and receive articles like this one free to your in box.

For more ideas, tips and articles click here .

Click here to read more from Second Opinion Marketing